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Earnest and confident Li Na
new Nike "Just Do It" advertising profoundly explains the infinite power of movement. Unknown to the public from young people to the world's top athletes, scenes of sweat movement instantly rendering them how to use sports to change themselves, to create brilliant...... There is always a face that you always have a deja vu, frame instantly make you feel the same, there is a process full of excitement. let you, always have a kind of ending let you burst into tears, here you can always see your shadow. The new Nike ads allow people with close contact sports video - Nike "Just Do It" was released a new advertising media source: my shoes, really put into motion, encouraging more people to experience the movement to bring change.
today, Nike officially released for the Greater China region produced the latest edition of "Just Do It" advertising films, "to use sports."......" The theme is to arouse the enthusiasm of young people in mainland China, Hongkong and Taiwan for their sports through the aspirations of different groups of athletes. The film received from different areas of the world's top athletes to join basketball star Kobe, Michael Liu Xiang, the French Open champion Li Na, women's beach volleyball athlete Xue Chen, Zhang Xi, and the country's top skaters Johnny Tang.
the commercials produced gathered strong producing groups, creative by Shanghai Wieden+Kennedy company, and completed in W+K Portland company's assistance. Internationally renowned Australian advertising director Steve Rogers directed his efforts, he has won the annual Ad Director Award two times, the work has won many Cannes, One, Show and other advertising awards. The background sound is produced by world renowned original music and sound design company Human studios, which includes Oscar's film "Logorama" and "306 bedroom balcony witness" and many other top ads. This advertisement is taken on three occasions in mainland China, Hongkong and Taiwan, which lasted three months.
with all the schools growing up, big speakers run through the whole advertising film. The big horn came out with a "movement" command that opened the door to sports. With the boys bullfight of the basketball girl, using radio exercise time, hard skills football boys, they play with sports fun, use sports and partners exchange. Diving Athletes in the big diving hall, and again and again failed to stand up again and again gymnastics girl, showing the courage to move forward, the desire to win the spirit.
's pianist, Liu Wei, who lost his arms, swam in the water and told people that he could not only pop his beautiful piano music with his feet, but that sport was a powerful force to support him. He spent three years, from completely not swim landlubbers grew to a national disabled swimming championship, was expected to represent China at the 2008 Beijing Paralympic games. "When I first started swimming, the difficulty was simply a mountain. But later, when I tried to get the first place in the country, I looked back and saw that the difficulty was only a small step. It was exercise that made me more comfortable in life."
The Nike Lava Dome, originally launched in 1981, was designed for outdoor sports. This is an excellent hiking shoes, the new layer can make the foot breathable, but also a certain degree of flexibility. The whole shoe made of deerskin and nylon fabric splicing, lined with polyester material recycling, environmental protection rubber toe protection for toe. The environmental rubber used in the outsole is made of recycled old shoes, and the whole process is also very environmentally friendly. This season, the Air Lava Dome 2.4 is added to the old handle to give the hiking boots a retro look.
