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if you remember, Adidas Originals LQC should be officially unveiled in late March this year. After this time the classic basketball shoes and fashion shoes Adidas Originals LQC birth fusion has launched the new color is light, LQC (Light), quality (Quality), comfort (Comfort) the three word acronym, Adidas Originals expressed confidence in this pair of shoes, a new color using simple color plus lime the vitality of fresh orange patent leather shoes brighten vitality. This Adidas, Originals, LQC, white / Grey / orange is now available in No.74, Berlin, etc., like friends can pay attention to.
New Balance released the latest H710 Lo shoes for the summer of 2011. The New Balance released a total of three beige, dark blue and green color H710 Lo shoes, and adopts pure style, and the upper is made of canvas and suede, plus metal lacing system and solid shoe outsole design, the overall style is more tough, but the performance is also quite well, very suitable for outdoor wear. In addition, the tongue can still see the classic New Balance logo and the 710 words. following Stan Smith, Yeezy Boost, Adidas has brought you a burst of shoes, that is, recently snapped up NMD. NMD Stan Smith is not a long history story, unlike Yeezy Boost as the star to run design, why can fire like this
?
March 17th, Shanghai Adidas Nanjing West Road store.
hunger marketing, star effect, although for the public is no longer strange, but still works.
NMD listing is a gradual heavy volume strategy, listing in December 12th last year when the lottery is sold, but the amount is very small, but also belongs to a niche crowd of games. In March 17th this year, China sold more than 9000 pairs, which caused more attention.
Adidas official said, the next will continue to sell according to market demand. The people who haven't bought it will continue to pay attention and look forward to it.
Star effect in
network era is faster and better. Even if there is no Yeezy Boost star aura, but NMD has the star as a service. Since the end of last year for the first time limit after the release, NMD has appeared in the foot of Shawn Yue, Wu Yifan, including star Yang Yang, Andy Lau, Fan Bingbing, Eason Chan and other people of all ages of different types. Did they buy it by themselves? How could it be possible?. in CIC burns consulting co-founder Dai Qiaoling view, celebrities and fashion people wearing and matching to this product affixed to the trend of the label, more likely to stimulate the public desire to buy. In addition to the high brand loyalty for the brand buyers have fans a sense of belonging, star effect for NMD attracted another group to tide tide for the purchase of standard of consumers, which pay more attention to have owned the fashion label after the explosion.
The
product story is also one of the textbooks for promotion.
"for a relatively influential brand, sizzling market can lead to feelings of consumers from creating a product story, such as the Dior Lady package is a gift from the French First Lady Diana to this story," said Chanel Coco, a woman's wardrobe can not be a lack of a little black dress "the little black dress for fashion timeless trendspot." Dai Qiaoling called.
Stan Smith although not the old story, but NMD claims from Adidas three classic shoes inspiration, is defined as "a tribute to the brand classic history of" collective memory "of the" reform time ', witnessed the practice of keeping pace with the times".
if all the promotional measures are dismissed as "gimmicks", NMD can become "explosion money"
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